Marketing Tips to Boost Your Business in 2024

ByBecky Rolland

Corbec Media specializes in marketing for small businesses.

OUR CLIENTS ARE:

  • Start-ups who need complete branding & marketing
  • Businesses who want to increase their visibility
  • Nonprofits who need to create awareness for
    funding
  • Associations that want to increase membership

1. Build an SEO-Friendly Website

The first thing any new business needs is a website where people can learn about your business, your brand, and where to purchase your products or services. After you build a website optimized for search engines and conversions, consider your website your virtual address. Just as with your physical home or business address, you need to maintain your website property or virtual address. Update it often and take care to ensure that users have a great experience when visiting your website.

Your next priority should be getting organic traffic to your website before investing in other marketing tactics. 

Here are some things that you should consider:

  • Create quality content on trending topics in your industry and post the information as a blog or article.
  • Add keywords after doing research on search engines.
  • Incorporate your primary keywords into all your website titles and meta descriptions.
  • Use structured data to get better SERP rankings for your web pages.
  • Remember to handle technical SEO aspects like page load speed and website design.

2. Tell Your Story

Connecting with its target audience and forming a distinct brand image is essential. If you want to remember your brand, tell them your brand story. Authentic brands have a good story about how they came to be. These brands are often more memorable because they form lasting impressions. 

In your website’s “About Us” section, have a separate page for telling your brand story. Include significant milestones in the founders’ lives and the brand’s history. Use videos and pictures to make your story remarkable and memorable.

3. Use Social Media Marketing to Increase Brand Awareness

As a small business owner, one of the cheapest and most effective forms of marketing that you can invest in is social media marketing. If you’re willing to invest time and effort, you can do this in-house with minimal expenditure. And, as your business grows, you can leverage social media marketing tools to manage your accounts.

Here are some social media marketing tips to get you started:

  • Select the right platforms where your target customers are active.
  • Find your brand voice and stick to it.
  • Be regular and consistent in posting social media content.
  • Use high-quality, eye-catching visuals to attract the audience’s attention.
  • Add your website link to your social media bios.
  • Use tactics that drive social media traffic to your website.
  • Use popular and relevant hashtags to reach more people.
  • Create your own branded hashtags to track your campaigns.

Formulating a winning social media marketing strategy requires a lot of work. These tips are to get you started. Once you have mastered them, you should dig deeper, upskill yourself, and try more advanced social media marketing tactics.

3. Establish Your Expertise

Distinguish yourself from others in your industry by building your brand image with great content. Establish yourself as an industry expert by doing the following:

  • Sign up for HARO (Help a Reporter Out) and answer journalists’ questions. These are usually published on reputable websites and a mention or backlink from websites suitable for your reputation.
  • Start a blog and create informative and valuable content on topics within your niche.
  • Join community forums and answer questions there.
  • Engage in discussions on social media on relevant topics within your areas of expertise.
  • Host webinars and podcasts on valuable and relevant topics. Invite other experts to get more visibility and reach.
  • As you start making waves in your industry, you will be invited to interviews and podcasts. Make time to participate in these, which will further enhance your reputation.

4. Create and Promote Videos

Even the best businesses can struggle to gain that initial momentum and get people to learn about their brand. And, if you launch an innovative product, it is even more challenging to make people understand what it is and how it can help them.

This is where product tutorials and explainer videos shine. These videos demonstrate the need and use of your product. 

This removes that initial hurdle where most businesses need to make their target customers understand the value that they’re providing. The next time you launch a new product, create and promote an explainer video to pique consumers’ interest.

5. Understand Analytics 

A data-driven marketing strategy gives you an edge and makes your initiatives more effective. As a small business, you cannot afford to make mistakes and need to do things right the first time. That is where data and analytics can help you.

The best part is that you don’t necessarily need to pay for sophisticated software solutions to achieve that. Social media analytics are free, as most platforms have built-in analytics tools that provide all essential information. Similarly, for your website, you can use Google Analytics to get insights into the performance of your different landing pages.

Social media monitoring tools can help you track relevant conversations and respond to them. It is also crucial to respond to customer queries and resolve issues quickly. An established brand may be able to live with a few negative reviews, but for small businesses, it can be devastating.

So, whichever marketing tactic you’re trying, ensure that you track and measure performance metrics for it and do your research before implementing it.

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