LinkedIn – Growing in Popularity

Did you know LinkedIn is one of the most underutilized social networking platforms? According to Statista, LinkedIn has 950 million active users worldwide and 202 million in the United States.

Here are ways to optimize your LinkedIn individual and company page:

Optimize your page

You can start by optimizing your business’ professional page. Forbes writes that having a clean profile will help you stand out from the millions of people using LinkedIn to foster a more comprehensive industry network. Start by using your logo for your account’s picture and header portion, as this will align the page with your company’s branding. Make sure to have all the necessary information attached to your profile, such as website links, business values, and contact information, to make LinkedIn a one-stop shop for pertinent details. Optimizing your page will ensure that visitors will be able to get everything they need in one click.

Offer insights

Another great thing about LinkedIn is that users can post different kinds of content that their audience may find engaging. Written articles are one of the best ways to advertise on the Internet. Integrating search engine optimization practices and innovative information will engage users thoroughly. A report by LHH on maximizing networking connections highlights how sharing valuable information will further establish you as an authority within your industry while creating content relevant to your audience. When creating your LinkedIn outreach strategy, make sure to also distribute write-ups on industry reports, research, and statistics.

Personalize messages

A big part of LinkedIn outreach is individually communicating with prospective clients that you can work with. The people you talk to should feel as if you are reaching out to them not because they fit your demographic but because you believe that you specifically want them to be one of your customers. When creating messages for cold leads, try to make them as personalized and human as possible. Include their name, why your values may align with theirs, and how they can benefit from supporting your business. Giving each individual a personalized experience will help them understand that you are reaching out to them for a reason.

Build connections within your industry

It is also essential for you to network with other companies within the industry. This will establish your business as legitimate and one that can compete with other brands. You can follow different companies within a relative line of work, as you can expand your connections and gain valuable insights from the content they upload. You can also take the time to share their posts if your followers can benefit from the information. Building a network within your industry will help you find more clients you can work with and will help you continuously grow your connections.

Prepare for Lead generation.

One of the easiest ways to automate your LinkedIn outreach strategy is to use lead generation software. These third-party applications list prospective customers based on numerous factors such as their interests, profession, and current following. These can also help you generate analytics that you can use to know whether your current campaign and strategy garner ample attention from your audience. Though they make outreach easier, remember that they cannot replace the human aspect essential to LinkedIn networking. These programs are best used alongside the other steps on this list.

Outreach campaigns.

This means generating prospective leads and boosting social selling capabilities.

For the business landscape, LinkedIn presents an excellent way for companies to reach out to people and establish themselves within their industry. Running a successful outreach campaign can be difficult, but an effective strategy can make a difference. Corbec Media