Realtors agents across the world have had to rethink every aspect of their business models due to the coronavirus pandemic and its lasting effects on the housing market.
After experiencing a lucrative season, realtors are experiencing new challenges as many buyers are taking a “wait and see” approach due to high-interest rates on mortgages and other loans.
The COVID-19 pandemic taught us how to adjust and learn new ways to do business. Realtors rely on technology more than ever before, finding new ways to serve their clients while avoiding face-to-face contact. Virtual appointments, virtual staging, and FaceTime or video tours have become the norm as realtors use creativity, connection, and communication to succeed in these uncertain times.
In addition to ramping up their presence on social media platforms, realtors are becoming more creative with their email newsletters. You will see embedded videos, polls, and contests that serve to engage prospective buyers. Agents who once relied solely on direct mail are now experimenting with combined formats to ensure their message stands out and remains relevant.
Realtors Help Connect
People are longing for things to return to some sense of normalcy, and as realtors, you can help foster a sense of continuity and community in these unpredictable times. Connect with buyers and sellers and be the source of information for what is going on in your area. Share news about business reopenings, events, festivals, goodwill stories, and essential information (i.e. hurricane evacuation routes) on your website or newsletter.
Communicating Like a Realtor
The realtors who are offering additional information, especially visually and interactively, are especially appreciated. Impress potential clients by remaining up to date on your market research and understanding the value and inventory of the homes in your area. When you share this information with buyers and sellers, make sure it is easy to understand by using graphics and concise content.
During this crisis, people have gained a new appreciation for the value of their “home”. After spending weeks inside, a house became more than a place to eat, sleep, and play. While the “stay at home” orders brought families together in many positive ways, they also created an awareness of the need for more space. Add working from home and homeschooling to the mix, and you will understand why backyards, patios, and decks have taken on new meaning.
Successful realtors build relationships. If you continue to work hard to satisfy your client’s needs, putting their well-being and safety first, your business will continue to grow.
At Corbec Media, we can tailor your marketing plan to fit your budget. We focus on results-oriented advertising, public relations, and marketing designed to meet our client’s objectives. By building an effective strategy from the ground up, we grow with you. If you or your company would like a new or updated website, printed or digital advertisement, event promotion, or help with reputation management, email us at email@example.com or schedule your free consultation today.