Gone are the days when we used a telephone book to look up the name of a business. Now, we search online for everything we need. Companies that once relied on cold calling and traditional marketing must integrate social media marketing into their advertising plan.<\/p>\n\n\n\n
Here are five tips to help you create a content strategy to optimize your social media posts:<\/p>\n\n\n\n
Do a quick search of your competitors and how they use social media to promote their brands. You will find most of them provide consistency in their brand and content. Try different ways to engage your followers through social media, and once you have established what they want, make sure your content is consistent and informative.<\/p>\n\n\n\n
Social media is a great way to open a dialogue, share advice, and develop an ongoing relationship with your potential customers. <\/p>\n\n\n\n
Here is a quick guide for each platform:<\/p>\n\n\n\n
This is a great platform to share your professional advice on showcase how your business is involved in your community. Build more awareness and drive engagement by adding contests, quizzes, or giveaways.<\/p>\n\n\n\n Let your photos and videos tell the story of what you are offering. Select hashtags that include a specific geographic area, recent events, and keywords.<\/p>\n\n\n\n Use this platform for professional networking. Reach out to business owners to build relationships. You can grow your business by providing and receiving referrals from like-minded business owners who may be in the same industry or an industry that complements yours.<\/p>\n\n\n\n Share content or advice that relates to your industry. Remember to be consistent with your brand when sharing tweets and include hashtags.<\/p>\n\n\n\n Social media provides the perfect platform to show your potential customers that you are an expert at what you do and that you will be by their side throughout the process. <\/p>\n\n\n\n
Facebook<\/strong><\/p>\n\n\n\n
Instagram <\/strong><\/p>\n\n\n\n
LinkedIn <\/strong><\/p>\n\n\n\n
Twitter <\/strong><\/p>\n\n\n\nAvoid Generic Content<\/strong><\/h2>\n\n\n\n
Instead of always sharing someone else\u2019s content, tell a success story, or warn them about a typical issue in your industry. You will gain your followers\u2019 trust, make your buyers smarter, and provide more value by keeping it real.<\/p>\n\n\n\nUse the 80\/20 Rule<\/strong> in Social Media<\/h2>\n\n\n\n
In business, the 80\/20 is that you should receive 80 percent of your revenue from 20 percent of your sales. Translated, 20 percent of your social media posts should be about you, your business, and your brand, while the other 80 percent should be informational. Finally, if you provide fresh content, your followers will revisit your Facebook page for more.<\/p>\n\n\n\nUse Targeted Ads<\/strong> on Social Media <\/h2>\n\n\n\n
Target your Facebook ads to a specific area. For example, you can target customers within a 25 to 50-mile radius of your business. You can also target specific demographics (gender, age), selected zipcodes, or lifestyle behaviors. Creating several ads and experimenting to generate more leads or engagement is always good.
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