The First 3 Videos Your Small Business Should Make

If you’re a small business owner or manager on a budget, putting together a video marketing strategy can seem daunting. Well, we have good news. Creating and marketing engaging videos for your business is easier than it sounds!

We’ll walk you through three of the best, most impactful videos you can create to kick off your video strategy. Plus, we’ll share some of our most significant small business video production tips for getting these videos off the ground. Let’s dive in!

Product explainer videos
The first marketing video you can start making today is a product explainer video. It’s a great way to help new and potential clients get a feel for your product and understand why it fits their needs.

You can showcase your product explainer video in many different places, such as a feature overview page, your about page, paid landing pages, or even your homepage.
According to Wyzowl’s Video Marketing Statistics 2022 report:

• 96% of people have watched an explainer video to learn more about a product or service.
• 88% say they’ve been convinced to buy a product or service by watching a brand’s video.
• 78% of people say they’ve been convinced to buy or download a software or app by watching a video.

These stats make a product explainer video worthwhile. And if your product explainer video does a good job converting viewers into customers, you could also use it as an asset in marketing campaigns. If you want to see an example of an excellent product explainer video, look no further than this one from Descript.
Sandwich, a video production company, made this masterpiece.

Getting started with explainer videos
While making product explainer videos, it’s easy to focus on showing off your product’s features. But what you want to do is hone in on the problem your product solves for your audience. Here are a few tips to set you on the right path:

Remember to show and not just tell
For product explainer videos, the most important thing to remember is to tell and show people how your product can help solve their problems.
To illustrate your product’s benefits visually, you can opt for a live-action video, a screencast video, or a mixture of both. You can also consider using B-roll footage.

Choose the correct length for your video
Your product explainer video should be shorter to capture (and keep) your audience’s attention. You want to keep it between 90 and 120 seconds.
But if you already have your audience’s attention (and affinity for your brand), you can make your video a little longer and more in-depth.

Write the script in collaboration with product teams
One of the keys to creating a stellar product explainer video is to work off a good script. Collaborate with teams that know the product inside and out to get your script started on the right foot. This will help ensure your product messaging is 100% accurate and easy to understand.

After you have your script and before you shoot the video, show the script to critical stakeholders. They may suggest changes that will strengthen your product messaging even more.

2. Webinars

Next up: webinars! Short for a web-based seminar, a webinar is an interactive event hosted online that can cover an infinite number of topics. For example, you could introduce your latest product, interview an expert in your field, or teach your audience about a topic you’re passionate about.

A webinar consists of a host, co-hosts, or panelists presenting to an online audience. The presentation is delivered via screen sharing, with the speaker on screen, or a mixture of both. There’s usually a question and answer (Q&A) section, where the host can interact and build rapport with their viewers.

Viewers have two options: attend the webinar live or watch it on demand after it’s over — only if the host records the event.

3. ‘Frequently Asked Question’ videos

If you’re looking for a great way to dip your toes into video creation when you’re just starting out, you can’t go wrong with an online video that answers a frequently asked question (FAQ). These videos are “low stakes,” meaning you don’t need a big budget to begin cranking these out.

FAQ videos are valuable assets because they can scale down the time your team spends answering questions. Imagine this: Every hour of your video watched is an hour your team has saved not having to answer the same question over and over again. You can also use the data on the total time spent watching your FAQ videos to help prove the power of video to stakeholders.

To learn more about how Corbec Media, LLC. can help you grow your business, call us today at (504) 236-7919.