The First 3 Videos Your Small Business Should Make

If you’re a small business owner or manager on a budget, creating a video marketing strategy may seem daunting. But here’s the good news: creating and marketing engaging videos for your business is easier than it sounds! In this article, we’ll walk you through three of the most impactful videos you can create to kick off your video strategy. Plus, we’ll share key small business video production tips to help you get started.

1. Product Explainer Videos

The first video you should create is a product explainer video. It helps new and potential clients understand your product and how it fits their needs. So, you can showcase your product explainer video on multiple pages, such as your feature overview page, about page, paid landing pages, or homepage.

According to Wyzowl’s Video Marketing Statistics 2022 report:
– 96% of people have watched an explainer video to learn more about a product or service.
– 88% say they’ve been convinced to buy a product or service by watching a brand’s video.
– 78% of people say they’ve been convinced to buy or download software or an app after watching a video.

These statistics show why product explainer videos are valuable. In turn, if your explainer video does a great job converting viewers into customers, you can use it as an asset in future marketing campaigns. Want to see an example of a strong product explainer video? Check out Descript’s explainer video, produced by Sandwich, a video production company.

Getting Started with Explainer Videos

While creating product explainer videos, focus on how your product solves problems, rather than just listing its features. Here are some tips to guide you:

Show and tell: Instead of only telling, demonstrate how your product helps solve your audience’s problems. You can use live-action, screencast, or a mixture of both, along with B-roll footage for added context.
Keep it brief: Your explainer video should be short, ideally between 90 and 120 seconds. Because if your audience is already engaged, feel free to make the video slightly longer with more in-depth details.
Collaborate on the script: Work with your product teams to develop a script that clearly explains your product’s benefits. Then, review it with key stakeholders to ensure accuracy and clarity.

2. Webinars

Next, consider creating webinars! A webinar is an interactive online event that can cover various topics like introducing a new product, interviewing an industry expert, or teaching a subject you’re passionate about.

A typical webinar involves a host or panelists delivering a presentation via screen sharing. You’ll often have a Q&A section where the host interacts with the audience. Viewers can attend the webinar live or watch it on demand if it’s recorded.

3. ‘Frequently Asked Question’ Videos

Also, FAQ videos are another great option when you’re just starting out with video content. These “low stakes” videos are cost-effective, yet they provide tremendous value by answering common customer questions.

And FAQ videos also save your team time. Imagine: each hour of video watched is an hour your team doesn’t have to spend answering the same question repeatedly. Plus, the data on how much time viewers spend watching these videos can help demonstrate the effectiveness of video content to stakeholders.

Conclusion

In conclusion, as a small business, creating engaging videos doesn’t need to be complicated or expensive. So, start with product explainer videos, webinars, and FAQ videos to establish a solid video marketing strategy. These videos will help you improve customer engagement, increase brand awareness, and ultimately grow your business.

To learn more about video marketing strategies, check out our blog post on effective video marketing tips. Ready to kick off your video marketing strategy? Visit our video marketing services page. For more advice on creating powerful FAQ videos, check out our post on FAQ video best practices.

To learn more about how Corbec Media, LLC. can help you grow your business with a video marketing strategy, call us today at (504) 236-7919.