Here Are Some Advertising Trends For 2025
- AUTHENTICITY OVER PERFECTION
Brands must prioritize genuine and relatable content on social media to build trust and connect with consumers.
Being authentic means genuinely showing everyone your company’s values, personality, and story. - Showing raw and relatable content is better than anonymous content.
- Share real stories about your customers, employees, and brand journey.
- Use genuine messaging, use your photos instead of stock photos, and share real-life scenarios.
These all help you build trust with your audience. Remember, your brand is more than your logo and tagline. It is how you do business, your product or services, your pricing, and how you treat your customers.
HOW TO TELL YOUR BRAND STORY
Example – Coca-Cola – advertisement features happiness, social gatherings – share a Coke campaign
- SEO LOCALIZATION IS THE KEY TO YOUR SUCCESS
Localization is more critical than ever. In 2025, expect local SEO to focus on mobile users searching for services “near me.”
ESTABLISH AND UPDATE YOUR GOOGLE BUSINESS PROFILE
Google is looking for fresh, highly relevant, and top-quality content on your profile.
•Update your business hours, address, and contact information. Example – Are you closed for Mardi Gras?
•Use location-specific keywords
•Encourage customer reviews
•Add new photos and post updates.
- SHORT VIDEOS WIN
Due to shorter attention spans (12 seconds to 8), video content dominates online consumption. Currently, videos account for more than 60% of search queries.
As search engines show more display video results, using platforms like YouTube, TikTok, and Instagram is essential to your success.
If your brand masters creating engaging short-form videos, you will see higher engagement and stronger connections with your audience.
•Create high-quality, informative videos with clear titles, descriptions, and tags.
•Host your videos on YouTube and embed them on your website to boost rankings for both.
•When posting to YouTube, include captions, descriptions, and transcripts to improve accessibility and help search engines index your content.
Remember, Google owns it. YouTube is no longer a” how to” site; it is now a television platform.
- VOICE SEARCH AND CHATBOTS ON THE RISE
Smart speakers, virtual assistants, and mobile devices are driving the popularity of Voice Search. By 2025, over 50% of searches may involve voice commands.
Voice searches differ from text searches because they are more conversational and longer. For example, a text search would be “best Italian restaurants,” whereas a voice would ask, “What are the best Italian restaurants near me?”
Build FAQ sections and write content that mirrors natural speech patterns to capture voice traffic effectively.
BONUS – CONTENT IS STILL KING
ANSWER THE PUBLIC AND AI-GENERATED ANSWERS
Google Search provides AI-generated answers to many of your questions, and a feature called “AI Overviews” allows you to structure your content to answer specific queries succinctly. Targeting “People Also Ask” boxes and optimizing for snippets will enhance visibility, even if users do not click through to your site.
AUDIT AND REPURPOSE EXISTING CONTENT
Audit your existing content and update outdated statistics, links, or examples. Add new sections, reorganize headings, and improve readability. Search engines value up-to-date content, and regular updates signal that your site remains active and authoritative. Use lists, tables, or bullet points for easy readability.
INTEGRATE YOUR CONTENT Promote your website through social media channels to amplify reach. Engage with your audience by creating shareable, engaging posts. Including links to your site in social media bios or posts increases referral traffic and improves brand awareness.
Businesses adopting an omnichannel approach see:
35% higher customer retention rates
40% increase in average order value
25% improvement in marketing ROI
Click the link to Contact Corbec Media or call (504) 236-7919 today and Start your local digital advertising campaign today.
