Five Reasons LinkedIn Wins Over Facebook
1. LinkedIn Wins Over Facebook
According to the 2023 Straits social media marketing industry research, LinkedIn has surpassed Facebook as the most crucial platform for B2B companies. Now, 80% of B2B marketers choose LinkedIn as their preferred platform, underscoring the growing importance of LinkedIn in B2B marketing strategies. This is a clear sign of the evolving landscape, leading to a prioritization of LinkedIn over Facebook.
2. Among business owners, LinkedIn is now one of the most popular social platforms
LinkedIn has solidified its position as the third most used social network among business owners, according to Salesfore’s State of Marketing report. With 62% of business owners already on the platform and another 22% likely to join, the popularity continues to rise among B2B owners and marketers.
3. LinkedIn has emerged as an effective platform for lead generation
LinkedIn has proven to be a powerhouse for lead generation, with studies showing that traffic from LinkedIn referrals has the highest visitor-to-lead conversion rate among social networking sites. These numbers consistently outperform those of Facebook and Twitter, making LinkedIn a reliable source of business leads in the B2B sector.
4. LinkedIn is Suitable for thought leadership
LinkedIn is the most effective channel for professional content distribution. Moreover, no other social platform helps your brand establish itself as an industry leader. One benefit of LinkedIn is that it allows you to join groups and network with business owners and influencers within your industry. It helps you strategically position yourself as an industry influencer and cement your image as a renowned personality in your field of interest.
5. LinkedIn offers your brand increased visibility
A LinkedIn profile or a well-optimized company page has a higher chance of ranking highly in a Google search, increasing your brand’s online visibility.
Four Steps to Ensure Your LinkedIn Profile Ranks In Google
1. Use relevant keywords in the bio and description of the page
2. Make use of descriptive wording in the job title and name of the company
3. Fill in all the fields in your profile
4. Add links to your blogs and websites in your profile
LinkedIn has steadily become one of the most essential platforms for B2B marketers and companies. Its unique features and professional focus make it a standout choice for those seeking to enhance their brand’s visibility. Few social platforms can match what LinkedIn offers in terms of professional networking and brand visibility, providing reassuring validation of your marketing strategies.
Book a growth strategy call today with the team at Corbec Media today and allow us to help you grow your business.
