Five Benefits of Refreshing Your Website

ByBecky Rolland

Did you know that 75% of people who visit a website judge a company’s credibility based on the website’s design alone? (Stanford Web Credibility Research)

Think of your website as your digital address. Just as you do maintenance and upkeep your physical business address (painting, security, landscaping), you must keep your website current and relevant. Your website offers potential customers the first impression of your business.

Your website should have these three essentials: Usability, Accessibility, and Credibility. A website refresh isn’t just about aesthetics—it’s an investment in your business’s growth.
When you revise and update your website, you help your business retain its competitive edge and increase customer engagement, leading to more sales and your long-term success.

  1. Fast, First Impressions
  1. It takes just 50 milliseconds (0.05 seconds) for visitors to form an opinion about your website (Google Research).
  2. A modern, professional design increases trust and reduces bounce rates.Search Engine

2. Your website must be Mobile Friendly

  1. Over 58% of all web traffic comes from mobile devices (Statista).
  2. 61% of users won’t return to a site that is not mobile-friendly (Google Research).
  3. Google uses mobile-first indexing, meaning non-responsive designs rank lower in search results.

3. Search Engine Optimization – Why It Matters

  1. Websites that load in 1 second convert 3x better than those loading in 5 seconds (Portent).
  2. Google prioritizes Core Web Vitals (speed, interactivity, stability) for rankings (Google Search Central).
  3. Updating site structure and content can increase organic traffic by 113% (HubSpot).

4. Competitive Edge

  1. 57% of users won’t recommend a business with a poorly designed website (Adobe).
  2. Businesses that invest in modern website design outperform competitors by 219% (Design Management Institute).
  3. Companies with strong digital branding see a 23% revenue increase (Forbes).

5. Engagement, Trust and Loyalty

  1. Modern, visually appealing designs see a 20% boost in repeat visitors (Neil Patel).
  2. Personalization and improved UX can increase engagement by 80% (Econsultancy).
  3. Consistent branding across platforms enhances trust and loyalty.

At Corbec Media, LLC, our goal is to help you stand out from your competitors and increase awareness of your brand. We accomplish this by offering tailored professional design and content services to match your company’s needs and budget.

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